Packaging
A tag you can plant, and a box with no plastic in it.
- Garment bag
- Plant-starch film, composts in 90–180 days
- Box
- Unbleached recycled board, no coating, no lamination
- Seal
- Paper tape and a paper seal. No plastic anywhere
- Hang tag
- Seed paper — basil and marigold. Plant it
Photography · 1:1
The hang tag: cotton pulp pressed with basil and marigold seed set through it while wet.
The hang tag
It sets a deadline, and we printed it on the back.
Soak the tag overnight. Lay it under a centimetre of soil, keep it damp and out of hard sun, and it germinates in eight to twelve days. Basil and marigold, both of which survive a windowsill.
The line printed on the reverse is the reason it exists:
By the time your seed grows into a plant, your garment should still be part of your wardrobe.
It is a clock we can be measured against, which is the point of it. A basil plant on a windowsill lives for years with a little attention. So should a jacket, and we would rather hand you the comparison than ask you to take our word for it.
Component by component
Everything in the box, and what happens to it afterwards.
01
Garment bag — plant-starch film
Looks and behaves like a polybag and is made from corn starch. It breaks down in a home compost heap in three to six months, or in municipal green waste. It is the one component we would still like to eliminate entirely rather than substitute.02
Tissue — unbleached, uncoated
Recycled paper with no optical brighteners, so it is the colour paper actually is. Fine to compost, fine to reuse, fine to recycle. We use one sheet, not five.03
Box — unbleached recycled board
No lamination, no foil, no plastic window, no printed coating — laminated board cannot be recycled, which is why most luxury packaging cannot be. Ours is stamped rather than printed.04
Tape and seal — paper
Gummed paper tape and a paper seal with the monogram. This is the detail most plastic-free packaging quietly gets wrong, and it is also the cheapest one to get right.05
Care card — soy ink on recycled stock
The short version of the care guide, printed in soy-based ink. Keep it in the wardrobe or recycle it; the full guide lives on this site and stays current.06
Hang tag — seed paper
Cotton pulp with basil and marigold seed pressed through it. Plant it rather than binning it. If it arrives dry and crumbling, tell us and we will send another.07
No swing tickets, no ribbon, no filler
Nothing decorative that exists to be thrown away in the first minute. The box is the presentation; there is nothing inside it that is not either the garment or usable.
Returns and reuse
The box is built to go back.
If you are returning something
Use the same box. Peel the paper seal, refold the garment into the same bag, and close it with the second seal in the care card sleeve. We designed the box to survive two journeys because most returns arrive in a second layer of plastic otherwise.
If you are keeping it
The garment bag is worth keeping for storage — it breathes, which is more than a polybag does, and wool in particular should never be stored airtight. Plant the tag. Compost the tissue. Recycle the board.