The hang tag you can plant

Every piece leaves the workroom with a tag pressed from seed paper — cotton pulp with basil and marigold seed set through it while wet. Soak it overnight, lay it under a centimetre of soil, keep it damp, and it germinates in eight to twelve days.

The line printed on the reverse is the whole reason it exists: by the time your seed grows into a plant, your garment should still be part of your wardrobe. It sets a clock we can be measured against. A basil plant on a windowsill lives for years with attention. So should a jacket.

The rest of the packaging follows the same test. Garment bags are made from a plant-starch film that composts rather than persisting; boxes are unbleached board with no plastic tape, closed with a paper seal; the care card is printed in soy ink on the same recycled stock.

None of this is difficult and none of it costs much. It is just a series of small decisions that most brands have not been asked to make.